Helping game studios find their audiences
and share their stories with the world

Full-service PR & communications consultancy

Office window with neon sign reading "WHAT IS YOUR STORY?" and desks inside.

Game Launches and Announcements

Gray dragon sculpture on display

Get your game the attention it deserves, from the audiences that matter.

Media Training
& Insights

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Proven techniques to help you tell your story, build trust, and make a positive impact.

Content Strategy
& Editorial

We can help you identify where your audience is and how to grab their attention.

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Fractional PR
Leadership

Guidance from an industry veteran—not a junior staffer— that won’t break your budget.

Meet the Founder

Black and white headshot of Gerald Villoria, Founder of d20 communications.

  • Founder, Principal Consultant

    Gerald Villoria is a veteran communications leader and passionate storyteller. He combines a 10-year journalism background with 14+ years of experience in public relations for companies like Blizzard Entertainment.

    He founded d20 communications to help game studios of all sizes grow their audiences, safeguard their brand reputations, and build authentic connections with their players.

    Gerald’s unique experience provides the teams he supports with valuable insight into player behavior and psychology. He has proven experience in identifying the kinds of stories that resonate with players and generate interest from content creators and the games media.

    For more than 11 years, Gerald played a key role on the public relations and editorial team at Blizzard Entertainment. He built and scaled a companywide media training program, supporting developers across all game franchises and leaders in business units such as licensing, esports, human resources, and business development. Gerald regularly provided strategic counsel to executive leaders and played a key role in helping the studio navigate numerous crisis communications situations. He also led key initiatives to build trust among the studio’s millions of players.

    Gerald currently leads the communications function for Frost Giant Studios, where he supports a team of world-class real-time strategy game developers in building a new IP and growing a community from the ground-up.

    Today, Gerald is eager to find ways to help studios of all sizes find their voice and share their stories with today’s gaming audience.

Client Testimonials

TszWai Lam, Partner & Publishing Producer
FULL METAL BAGEL GAMES, Makers of HELL EXPRESS

“I truly enjoyed working with Gerald on our game reveal marketing beat. Despite the extremely tight timeline we faced when preparing to promote the game, Gerald demonstrated remarkable professionalism and efficiency in helping us organize and prepare all necessary materials within strict deadlines.

He also facilitated our communication with top-tier media outlets, ultimately helping the game achieve greater exposure. Beyond immediate tasks, he proactively shared practical tips to sustain the game's visibility post-launch.

What truly stood out was his genuine passion for gaming that shone through in every interaction. It was a pleasure working with such a dedicated professional, and I look forward to collaborating with him again in the future.”

d20 communications client CyanAvatar Studios is building MoteMancer, which welcomes players to a gorgeous sandbox universe where elemental alchemy meets elegant automation.

d20 communications client FULL METAL BAGEL GAMES made waves with the stylish trailer for HELL EXPRESS, which debuted exclusively on IGN.

HELL EXPRESS is a 4-player co-op extraction shooter set to debut in 2026.

Adam Kugler, Founder
CyanAvatar Studios, Maker of MoteMancer

“Gerald has been an absolute force multiplier for MoteMancer’s public reach. His deep experience, calm presence, and strong industry relationships gave me momentum I never could’ve achieved on my own. He secured coverage from top-tier press outlets and helped craft and manage announcements that immediately drove wishlist growth.

His instincts are razor-sharp, and he’s surgically tailored his contributions to ensure maximum value for my project. More than anything, he’s generous with his time, thoughtful in his approach, and genuinely invested in the success of the projects he supports. I couldn’t ask for a better partner in helping MoteMancer find its audience.”

Let’s work together.

Get in touch so that we can discuss how I can best help you achieve your goals.