Helping game studios
share their stories with the world
Full-service PR & communications consultancy
Game Launches and Announcements
Get your game the attention it deserves, from the audiences that matter.
Media Training
& Insights
Proven techniques to help you tell your story, build trust, and make a positive impact.
Content Strategy
& Editorial
We can help you identify where your audience is and how to grab their attention.
Fractional PR
Leadership
Guidance from an industry veteran—not a junior staffer— that won’t break your budget.
Meet the Founder
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Founder, Principal Consultant
Gerald Villoria is a veteran communications leader and passionate storyteller who combines a decade of experience in journalism with 15 years in public relations supporting companies like Blizzard Entertainment.
He founded d20 communications to help game studios of all sizes grow their audiences, safeguard their reputations, and build authentic connections with their players.
For more than a decade, Gerald played a key role on the public relations and editorial team at Blizzard Entertainment. He built and scaled a companywide media training program, regularly provided strategic counsel to executive leaders, and helped the studio navigate numerous crisis communications situations.
Today, Gerald provides d20 clients with support in telling the kinds of stories that resonate with players, content creators, and the media. His clients have been featured in leading industry showcases such as The Game Awards, gamescom Opening Night Live, and Summer Game Fest, and publications such as IGN, NPR, TechCrunch, PC Gamer, Variety, VentureBeat, and the Washington Post.
Gerald is a father of three boys and his hobbies include playing board games,
Magic: The Gathering, and Dungeons & Dragons.
Client Testimonials
TszWai Lam, Partner & Publishing Producer
FULL METAL BAGEL GAMES, Makers of HELL EXPRESS
“I truly enjoyed working with Gerald on our game reveal marketing beat. Despite the extremely tight timeline we faced when preparing to promote the game, Gerald demonstrated remarkable professionalism and efficiency in helping us organize and prepare all necessary materials within strict deadlines.
He also facilitated our communication with top-tier media outlets, ultimately helping the game achieve greater exposure. Beyond immediate tasks, he proactively shared practical tips to sustain the game's visibility post-launch.
What truly stood out was his genuine passion for gaming that shone through in every interaction. It was a pleasure working with such a dedicated professional, and I look forward to collaborating with him again in the future.”
d20 communications client CyanAvatar Studios is building MoteMancer, which welcomes players to a gorgeous sandbox universe where elemental alchemy meets elegant automation.
d20 communications client FULL METAL BAGEL GAMES made waves with the stylish trailer for HELL EXPRESS, which debuted exclusively on IGN.
HELL EXPRESS is a 4-player co-op extraction shooter set to debut in 2026.
Adam Kugler, Founder
CyanAvatar Studios, Maker of MoteMancer
“Gerald has been an absolute force multiplier for MoteMancer’s public reach. His deep experience, calm presence, and strong industry relationships gave me momentum I never could’ve achieved on my own. He secured coverage from top-tier press outlets and helped craft and manage announcements that immediately drove wishlist growth.
His instincts are razor-sharp, and he’s surgically tailored his contributions to ensure maximum value for my project. More than anything, he’s generous with his time, thoughtful in his approach, and genuinely invested in the success of the projects he supports. I couldn’t ask for a better partner in helping MoteMancer find its audience.”
Let’s work together.
Get in touch so that we can discuss how I can best help you achieve your goals.